French beauty brand L’Oréal Paris is hosting an outdoor cinema at Cannes Film Festival, to celebrate the festival's 70th anniversary and to mark the brand's 20th year as official makeup partner.

Several actressses and L'Oréal Paris brand ambassadors have selected a film to be screened at the event, including Julianne Moore, who opted for Maps to the Stars, Aishwarya Rai Bachchan, who'll present Devdas, and Andie MacDowell, who chose Sex, Lies and Videotape. L'Oréal Paris is also launching a limited edition lipstick, Color Riche Red Carpet, to mark the occasion.